Mini MBA / MIM Operations Management – Business in the Digital Era

Learners study operations management, digital-era business models, e-commerce, digital marketing, digital innovation, and practical approaches to improving organizational performance.

This area develops leadership, staff motivation, personal branding, time management, public speaking, coaching, and executive communication skills.

Learners are introduced to financial management, budgeting, management accounting, sales management, negotiation, business planning, and business ethics.

This area supports career development, professional growth, applied business learning, and preparation for MBA or executive progression pathways.

This module develops advanced leadership, staff motivation, strategic thinking, and personal branding skills used in international and domestic business practice.

This module introduces strategic marketing tools used in international business, including market research, brand management, market segmentation, market positioning, and tools for assessing advertising effectiveness.

This module focuses on the concept of a learning organization and ways of creating one within a company. Learners explore internal development, knowledge management, and the use of knowledge to accelerate organizational change and improvement.

This module introduces the basic aspects of project management, including project planning, organizational change, methods for managing company work through projects, communication in project teams, risk management, and project completion assessment.

This module examines modern approaches to building effective HR management systems. Learners study labour market characteristics, HR goal-setting, the role of top management in HR, HR strategy, HR policy, recruitment, hiring, probation, dismissal processes, and staff qualification assessment.

This module develops time management skills, tools, and methods that support timely completion of projects and tasks. Topics include planning, task distribution, goal-setting, delegation, estimating, monitoring, organizing, scheduling, priorities, the Eisenhower principle, Pareto law, ABC analysis, Gantt diagrams, value trees, and delegation techniques.

This module introduces corporate finance management tools that support business value. Learners study expenditure management, budget control, budget preparation, working capital management, money resources, debtors, creditors, stock management, and practical examples of financial management.

This module introduces effective approaches for setting up sales systems, sales administration techniques, sales strategy design, day-to-day sales department operations, sales staff motivation, planning, monitoring results, assessing sales force competence, and negotiation techniques.

This module introduces the concept of business planning. Learners examine business plan structure, stages of development, international and domestic standards, business plan preparation, business purpose, market expectations, potential partners, risks, and business-plan analysis.

This module introduces business ethics, corporate behaviour, social responsibility, and ethical conduct in business. Learners examine the relationship between business and society, the effects of business operations on society and the environment, and the ethical and moral dimensions of staff behaviour.

This module focuses on how digital technologies, e-commerce platforms, digital marketing, online customer engagement, and innovation affect modern business operations and market competitiveness.

Learners complete an applied project focused on operations management, digital business, digital marketing, e-commerce, business planning, organizational improvement, or a real business challenge.