MBA – Strategic Management General Corporate Management

Learners study strategic marketing tools used in international business, including market research, brand management, target market determination, advertising effectiveness, and competitive positioning.

This area strengthens leadership, staff motivation, personal branding, cross-cultural communication, and international business interaction skills.

Learners develop practical tools for operations management, project management, HR management, organizational change, and workforce performance.

This area supports development in budgeting, management accounting, financial management, sales management, negotiation, time management, public speaking, and business etiquette.

This module develops advanced and effective management tools for strategic goal-setting, searching for promising market niches, and determining the company’s market position.

This module focuses on advanced strategic marketing tools used in international business, including market research, brand management, market segmentation, market positioning, and tools for assessing advertising effectiveness.

This module develops advanced technologies and instruments of leadership, employee motivation, and personal branding of top managers, widely used in international and domestic business practice.

This module introduces the basics of cross-cultural interaction, including the specifics of verbal and non-verbal cross-cultural communication.

This module develops planning, supervision, and organizational skills required to manage company business processes and achieve positive business results.

This module introduces the basic aspects of project management, including organizational change, project planning, project management methods, communication in project teams, risk management, and assessing project completion.

This module explores modern approaches to building effective HR management relationship systems. Learners examine labour market characteristics, systematic HR goal-setting, the role of top management in HR management, HR strategy, HR policy, recruitment, hiring, probation, dismissal processes, and assessment of staff qualifications and personal qualities.

This module develops time management skills, tools, and methods that support timely completion of projects and tasks. Topics include planning, task distribution, goal-setting, delegation, estimating, monitoring, organizing, scheduling, priorities, the Eisenhower principle, Pareto law, ABC analysis, Gantt diagrams, value trees, and delegation techniques.

This module develops verbal and presentation skills. Learners examine what makes an effective public speaker, verbal and non-verbal communication, audience management, presentation preparation, first impressions, emotional appeal, rapport-building, and common public speaking mistakes.

This module explores coaching as a tool for personal development, leadership improvement, mobilizing internal potential, developing necessary skills, and supporting company growth.

This module develops effective and reliable tools in corporate finance management that support optimal business value. Learners study company expenditure management, budget control, budget preparation, working capital management, money resources, debtors, creditors, stock management, and practical financial management examples.

This module develops effective tools for setting up sales systems in response to industrial and FMCG market requirements. Learners study sales administration, negotiation techniques, sales strategy design, day-to-day sales department work, sales department management, staff motivation, sales planning, monitoring results, sales force competence, and negotiation psychology.

Learners complete an applied project focused on strategic management, general corporate management, market positioning, operational improvement, financial management, sales management, HR management, or business development.