Executive MBA – Strategic Management Business Modelling

Learners study tools for developing company strategy, setting management goals, evaluating divisions, determining market position, managing customer satisfaction, improving company quality, and creating a strong value proposition.

This area focuses on target market determination, market positioning, competitive advantage, branding practices, advertising effectiveness, pricing, product portfolio management, and strategic sales management.

Learners develop skills in corporate culture management, leadership, staff motivation, personal executive branding, and change implementation.

This area supports the development of practical management skills in operations, project management, HR systems, staff assessment, organizational processes, and workplace performance.

Learners strengthen personal productivity, time management, public speaking, presentation skills, professional image, business etiquette, and executive communication.

This module develops advanced management tools for analysis, evaluation, and market forecasting in highly competitive conditions. Learners analyse market risks, competitors, business process effectiveness, company processes, advantages and disadvantages, and the economic prospects of the company’s business model.

This module examines effective models of business development and organizational behaviour in the market. Learners study advanced management tools for evaluating company divisions, setting management goals, determining market position, managing customer satisfaction, improving company quality, creating strategic wording, developing unique commercial offers, and building value propositions. The module also covers brand management, effective pricing, product portfolio management, strategic sales management, sustainable development management, business processes under WTO conditions, and risk management.

This module develops advanced strategic management tools for target market determination, market positioning, competitive advantage, and up-to-date branding practices.

This module focuses on modern approaches to business change. Learners discuss methods for introducing changes with efficient use of financial, time, and human resources.

This module explores advanced tools and methodologies for corporate culture monitoring, management, and change. Learners examine the reasons for low effectiveness of motivation and leadership systems across different environments and study differences between mentalities in corporate culture contexts. The module also covers practical ways to increase productivity and enhance staff performance.

This module develops advanced technologies and instruments of leadership, employee motivation, and personal branding of top managers, widely used in international and domestic business practice.

This module focuses on advanced tools of day-to-day management aimed at improving staff performance and organizational productivity.

This module provides comprehensive training in the main aspects of project management within a company. Learners systematize project management knowledge and apply it to organizational practice.

This module explores modern approaches to building effective HR management relationship systems. Learners study labour market characteristics, systematic HR goal-setting, the role of top management in HR management, HR strategy, HR policy, recruitment, hiring, probation, dismissal processes, and assessment of staff qualifications and personal qualities.

This module develops time management skills, tools, and methods that support timely completion of projects and tasks. Topics include planning, distribution of tasks, goal setting, delegation, estimating, monitoring, organizing, scheduling, priorities, the Eisenhower principle, Pareto law, ABC analysis, Gantt diagrams, value trees, and delegation techniques.

This module develops verbal and presentation skills. Learners examine what makes an effective public speaker, verbal and non-verbal communication, audience management, presentation goals, audience expectations, presentation effectiveness, first impressions, emotional appeal, rapport-building, and public speaking practice.

This module focuses on professional self-presentation, business image, business etiquette, dress code, accessories, effective business interaction, intercultural etiquette, and creating a favourable impression in business environments.

Learners complete an applied executive project focused on strategic management, business modelling, corporate strategy, business development, organizational improvement, leadership, or management performance.