Executive MBA – Strategic Management Business Modelling Healthcare Management

This area focuses on the application of strategic management and business modelling in healthcare organizations, medical centres, hospitals, clinics, and health-sector institutions.

Learners study tools for determining market position, managing customer satisfaction, improving quality, creating value propositions, and developing unique commercial offers.

This area develops planning, supervision, organization, project management, and process management skills needed to improve institutional performance.

Learners strengthen leadership, staff motivation, HR management, time management, public speaking, professional image, business etiquette, coaching, and cross-cultural management skills.

This module develops advanced management tools for analysis, evaluation, and market forecasting in competitive conditions. Learners examine market risks, competitors, business process effectiveness, company processes, advantages and disadvantages, and the economic prospects of business models.

This module focuses on effective models of business development and organizational behaviour in the market, including healthcare and medical-centre contexts. Learners study tools for evaluating organizational divisions, setting management goals, determining market position, managing customer satisfaction, improving quality, developing value propositions, and creating unique commercial offers. The module also covers brand management, pricing, product portfolio management, sales strategy, sustainable development management, business processes, and risk management.

This module focuses on advanced strategic marketing tools used in international business, including market research, brand management, market segmentation, market positioning, and tools for assessing advertising effectiveness

This module focuses on modern approaches to carrying out changes in business and healthcare organizations. Learners discuss methods that support the implementation of change with efficient use of financial, time, and human resources.

BusinessStrike is an EMAS Business School learning platform that models real business processes in a safe environment without putting financial resources at risk. It allows learners to assess strategic management, company strategy development, and execution skills, including skills relevant to asset management during mergers and acquisitions.

This module explores advanced tools and methodologies for corporate culture monitoring, management, and change. Learners examine the reasons for low effectiveness of motivation and leadership systems across different environments and study differences between mentalities in corporate culture contexts. The module also covers practical approaches to increasing productivity and enhancing staff performance.

This module develops advanced technologies and instruments of leadership, employee motivation, and personal branding of top managers, widely used in international and domestic business practice.

This module develops planning, supervision, and organizational skills needed to manage company and healthcare-sector business processes effectively and achieve positive organizational results.

This module provides comprehensive training in the main aspects of project management within an organization. Learners systematize project management knowledge and apply it to workplace and organizational practice.

This module explores modern approaches to building effective HR management relationship systems. Learners examine labour market characteristics, HR goal setting, the role of top management in HR, HR strategy, HR policy, recruitment, hiring, probation, firing processes, and assessment of staff qualifications and personal qualities.

This module develops time management skills, tools, and methods that support timely completion of projects and tasks. Topics include planning, task distribution, goal setting, delegation, estimating, monitoring, organizing, scheduling, priorities, the Eisenhower principle, Pareto law, ABC analysis, Gantt diagrams, value trees, and delegation techniques.

This module develops verbal and presentation skills. Learners examine what makes an effective public speaker, verbal and non-verbal communication, audience management, presentation goals, audience expectations, presentation effectiveness, first impressions, emotional appeal, rapport-building, and public speaking practice.

This module focuses on professional self-presentation, business image, business etiquette, dress code, accessories, effective business interaction, intercultural etiquette, and creating a favourable impression in business environments.

This module focuses on coaching as a tool for leadership development, personal development, mobilizing internal potential, developing new skills, and supporting company growth.

This module explores the influence of societal culture on managers and management practice, as well as the cultural orientations of individual managers and organization members.

Learners complete an applied executive project focused on strategic management, business modelling, healthcare management, hospital administration, operational improvement, service quality, leadership, or organizational performance.