MBA – Strategic Management General Corporate Management Marketing & Sales

Learners study advanced marketing and sales tools, including market research, consumer behaviour, brand management, market segmentation, advertising effectiveness, sales systems, negotiation, and customer growth.

This area supports the development of business modelling, corporate management, business process analysis, value proposition development, pricing, product portfolio management, and business development capability.

Learners strengthen leadership, staff motivation, personal branding, public speaking, business etiquette, time management, coaching, and executive communication.

This area supports practical development in operations management, project management, HR management, financial management, budgeting, and management accounting.

This module develops advanced and effective management tools for strategic goal-setting, identifying promising market niches, and determining the company’s market position.

This module focuses on advanced strategic marketing tools used in international business, including market research, brand management, market segmentation, market positioning, and tools for assessing advertising effectiveness.

BusinessStrike is an EMAS Business School learning platform that models real business processes in a safe environment without putting financial resources at risk. It allows learners to assess strategic management, company strategy development, and execution skills, including skills relevant to asset management during mergers and acquisitions

This module develops practical understanding of digital marketing strategies, consumer behaviour, market research, customer insights, marketing analytics, and tools used to support sales and marketing decisions.

This module develops tools for setting up and managing effective sales systems. Learners study sales administration, sales strategy design, day-to-day sales department operations, negotiation techniques, sales performance monitoring, sales force competence, and customer relationship development.

This module develops advanced technologies and instruments of leadership, employee motivation, and personal branding of top managers, widely used in international and domestic business practice.

This module introduces cross-cultural interaction and communication, including verbal and non-verbal communication in international business environments.

This module develops planning, supervision, and organizational skills required to manage company business processes and achieve positive business results.

This module introduces the main aspects of project management, including organizational change, project planning, project management methods, project team communication, risk management, and project completion assessment.

This module explores modern approaches to building effective HR management systems. Learners examine labour market characteristics, HR goal-setting, the role of top management in HR, HR strategy, HR policy, recruitment, hiring, probation, dismissal processes, and assessment of staff qualifications and personal qualities.

This module develops time management skills, tools, and methods that support timely completion of projects and tasks. Topics include planning, task distribution, goal-setting, delegation, estimating, monitoring, organizing, scheduling, priorities, the Eisenhower principle, Pareto law, ABC analysis, Gantt diagrams, value trees, and delegation techniques.

This module develops verbal and presentation skills. Learners examine what makes an effective public speaker, verbal and non-verbal communication, audience management, presentation preparation, first impressions, emotional appeal, rapport-building, and common public speaking mistakes.

This module explores coaching as a tool for personal development, leadership improvement, mobilizing internal potential, developing necessary skills, and supporting company growth.

This module develops effective tools in corporate finance management that support optimal business value. Learners study company expenditure management, budget control, budget preparation, working capital management, money resources, debtors, creditors, stock management, and practical financial management examples.

Learners complete an applied project focused on strategic management, marketing, sales management, business development, brand management, customer growth, corporate management, or organizational performance.