DBA – Strategic Management Business Modelling

Learners explore market modelling, forecasting, target business model selection, productivity analysis, and effectiveness of business models.

This area focuses on corporate management, strategic goal setting, budgeting, market positioning, brand management, and performance improvement.

Learners develop scientific research capabilities and may prepare scientific articles under academic guidance. This supports the development of the learner’s personal brand in both business practice and science.

DBA Thesis / Final Research Project
Learners complete a doctoral-level applied research project or DBA thesis focused on a real business, strategic, or management challenge.

This module focuses on strategic management, business model design, business strategy development, and the application of business modelling tools in complex corporate environments.

This module explores how organizations develop, transform, and improve business models to support competitiveness, growth, productivity, and long-term sustainability.

This module develops advanced skills in market modelling, forecasting, target market selection, competitive positioning, and brand management.

This module examines corporate culture management, leadership systems, staff motivation, productivity improvement, and the role of leadership in organizational performance.

This module uses business simulation to model real business processes in a safe learning environment. Learners assess strategic management, company strategy development, execution skills, and business decision-making without putting real financial resources at risk.

This module focuses on modern approaches to carrying out business change and implementing decisions with efficient use of financial, time, and human resources.

This module provides comprehensive training in project management within the company. Learners systematize project management knowledge and apply it to organizational practice.

This module develops planning, supervision, and organizational skills required for effective business processes and successful company operations.

This module explores modern approaches to HR management, labour market characteristics, HR strategy, HR policy, recruitment, probation, staff assessment, and the role of top management in human resource systems.

This module develops time management skills, tools, and methods, including planning, goal setting, delegation, estimating, monitoring, organizing, scheduling, prioritizing, and managing responsibilities.

This module develops verbal, non-verbal, and presentation skills. Learners examine public speaking, audience management, presentation preparation, first impressions, emotional appeal, rapport building, and common presentation mistakes.

This module focuses on professional self-presentation, business image, dress code, business etiquette, intercultural etiquette, personal expression, and effective business interaction.

This module examines coaching as a tool for personal development, leadership improvement, internal potential mobilization, and the development of new skills for leaders and organizations.

This module explores the influence of societal culture on managers, management practice, individual cultural orientations, and organizational members in international and cross-cultural business environments.

Learners complete an applied doctoral research project or DBA thesis focused on strategic management, business modelling, business transformation, or a real corporate challenge.