BSc Degree in Business Management

This module introduces marketing concepts, consumer behaviour, market segmentation, the marketing mix, branding, positioning, and digital marketing approaches.

This module develops understanding of financial and accounting principles, including financial statements, budgeting, financial analysis, and sources of finance for business decision-making.

This module explores microeconomic and macroeconomic principles and their impact on business operations, market structures, economic policy, and strategic decision-making.

This module focuses on operations strategy, process design, capacity planning, quality management, supply chain management, and technology in operations.

This module examines HR planning, recruitment and selection, training and development, performance management, employee relations, labour laws, and HR strategies.

This module develops entrepreneurial thinking and innovation skills through business start-up processes, innovation management, business models, business planning, and venture financing.

This module introduces data analysis, statistical tools, data interpretation, forecasting, optimization, digital tools, and business intelligence for decision-making.

This module develops strategic thinking and decision-making capabilities through strategic analysis, SWOT, PESTLE, strategy formulation, competitive strategies, implementation, change management, and evaluation.

This module examines leadership theories, transformational leadership, organizational behaviour, motivation, culture, team management, and change management.

This module explores global strategy, international markets, innovation strategy, competitive advantage, digital transformation, technology strategy, sustainability, ESG, and CSR.

This module enables students to apply business knowledge in a real-world project by designing and executing a business research or consultancy project, applying research methods, analysing business problems, and presenting findings professionally.